Other than the religious services, what do you associate with Easter? There are egg hunts at the White House, egg decoration parties, chocolate, Easter baskets filled with all types of candy, plush bunnies, rabbit ears, and ham. But which brands stand out? Let's see if your top five match mine.
Founded in 1953, Peeps are marshmallows shaped into chicks, bunnies, and other animals and are used primarily to fill Easter baskets. Are you a fan?
Click to visit a website dedicated to all things Peeps:
Cadbury first aired what has become an iconic television commercial entitled, "Easter Bunny Tryouts" in 1994. A cat, lion, turtle, and other animals wear rabbit ears, but as the final scene reads, "Nobunny knows Easter better than Cadbury." Do you know how many animals appear in the ad?
Watch the ad here: https://youtu.be/MOR2mo7mePM.
Manufactured in the United States since 1907, Tootsie Roll is a chocolate-flavored, taffy-like candy similar to both caramel and taffy. Company founder Leo Hirshfield named the candy after his daughter Clara, whose nickname was Tootsie. For Easter, the brand offers a large selection of themed chocolates including its classic named for the holiday, Chocolatey Easter Midgees.
The HoneyBaked Ham Company is a food retailer which sells hams, turkey breasts, and other pre-cooked side dishes and desserts. According to the brand’s website, “In 1936, Harry J. Hoenselaar built a prototype of what was to become the first spiral-slicing machine, and by 1944, he filed his first patent. In 1957, Harry opened the first HoneyBaked Store in Detroit, Michigan, officially bringing together his patented spiral slicer with The Honey Baked Ham Company.” Do you eat ham on Easter Sunday?
M&M’s are well-known for their Super Bowl advertising, but during Easter, this timeless chocolate brand evolves into eggs. The M&M eggs come with a crunchy shell and milk chocolate filling, in bags ideal for sharing, but they’re only available in the milk chocolate flavor – not peanut, not peanut butter, etc. The taste is the same, “the chocolate melts in your mouth and not in your hands,” but the egg shape is different from the original circle.
Visit this site to personalize your own M&M’s packet for Easter:
How'd we do? Did you match my list or have different brands? Happy Easter!
Image credit: Peeps, Cadbury, Tootsie Roll, Honeybaked Ham, and M&M’s.
Welcome to Debbie Laskey's commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, corporate communications, public relations, employee engagement, customer experiences, and social media marketing.
Monday, April 6, 2020
What's Your Favorite Easter Brand?
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