Welcome to Debbie Laskey's commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, corporate communications, public relations, employee engagement, customer experiences, and social media marketing.
Monday, February 10, 2020
What’s Your Favorite Valentine’s Day Brand?
With the Thanksgiving, Christmas, Hanukkah, Kwanzaa, and New Year’s Eve/Day holidays over, the next holiday on the calendar is Valentine’s Day.
For some history about Valentine’s Day, check out this link from Wikipedia:
When you think of the holiday featuring Cupid and his arrow, there are countless brands that come to mind. Which brands are your faves? Here are five that symbolize the holiday.
With a tagline, “Every kiss begins with Kay,” this brand stands out. According to the brand’s website, the first storefront opened in 1916 in Reading, Pennsylvania. “Back then, customers could find eyeglasses, music boxes, silverware, appliances, and razors among the gifts of jewelry. A lot has changed since then, but thankfully, love lives on. Kay Jewelers, now part of Signet Jewelers in Akron, Ohio, has grown. As the number one jewelry store in America with more than 1,000 stores, Kay has had the honor of being a part of countless love stories from coast to coast.”
Dating has evolved due to the digital age. While there are numerous online dating sites ranging from religious sites to specific age sites to hobby sites, this Dallas-headquartered brand launched in 1995. According to its website, “Match.com services 24 countries and territories and hosts websites in 15 languages…We give singles the opportunity to express themselves through various free writing sections. Profiles may include up to 26 photos, as well as selected preferences regarding the person they're searching for. With the click of a mouse, members can instantly see photos and read about potential matches in their area.”
For an interesting look at online dating statistics, check out this research by Chadwick Martin Bailey:
TIFFANY & CO
Tiffany & Company has long been synonymous with diamond engagement rings that come in little blue boxes. But during February, little blue boxes may be considered by some to be better gifts than chocolate heart boxes.
According to Wikipedia, “The Hershey Kisses were first introduced in 1907. At first, the Hershey Kisses were wrapped by hand, but in 1921, a machine was made so that the Kisses would be wrapped automatically. Brothers Walter, Howard, and Raymond Phillippy made improvements, such as, devices to reject misshapen Kisses and position unwrapped candies upright. This is also when the plume was added. In 1924, Milton S. Hershey received a registered trademark for the plume.…Kisses are one of the most popular brands of candy in the United States. In 1989, the chocolate drops were the 5th most popular chocolate brand in the United States, spawning sales that topped $400 million. More than 60 million Hershey's Kisses chocolates are produced each day at the company's two factories.”
Click to see the extensive list of variations of Hershey’s Kisses in the United States, Canada, and internationally – as well as the “limited time only” varieties:
Do you send greeting cards via snail mail? Well, believe it or not, some people still do, and the most well-known brand for greeting cards is this brand founded by a teenager in 1910 with headquarters in Kansas City, Missouri.
According to Hallmark’s website, here are some interesting facts about Valentine’s Day (https://corporate.hallmark.com/holidays-occasions/valentines-day/):
* Hallmark first offered Valentine’s Day cards in 1913 and began producing them in 1916.
* In addition to the United States, Valentine’s Day is celebrated in Canada, Mexico, the United Kingdom, France Australia, Denmark, and Italy.
* Approximately 145 million Valentine’s Day cards are exchanged industry-wide (not including packaged kids’ valentines for classroom exchanges), making Valentine’s Day the second-largest holiday for giving greetings cards.
* According to the National Retail Federation, the average person celebrating Valentine’s Day spent $143 in 2018.
What are your favorite Valentine’s Day brands?
Image Credit: Kay Jewelers, Match.com, Tiffany & Company, Hershey’s, and Hallmark.
Subscribe to: Post Comments (Atom)
Post a Comment
Thank you for your comment!