Tuesday, November 7, 2017

Does Your Brand Show Gratitude?

Did you watch the 2017 World Series? It was the 113th World Series and the best-of-seven playoff between the National League champion Los Angeles Dodgers and the American League champion Houston Astros. Even if you weren’t a Dodgers or Astros fan, you had to get caught up in the excitement! There were many firsts and new records set, and a team won the World Series for the first time in its history. 

But, for brand marketing professionals, the most significant aspect of the 2017 World Series happened after the last at-bat and the winning team’s parade.

Did you see the full-page ad that appeared in the Houston Chronicle on November 5, 2017, following the Astros’ victory? The Los Angeles Dodgers ended their amazing 2017 season with a full-page ad featuring their congratulations to the Houston Astros. Even though the World Series came down to one game, all players demonstrated good sportsmanship on the field.

The Dodgers ad posed the question, does your brand show gratitude? If yes, what action or actions do you take to thank your customers and fans? Do you offer discounts, coupons, VIP shopping days, strategic partnerships, or something else? Consider how Amazon shows gratitude to its Amazon Prime subscribers with its Amazon Prime shopping days. And what about this, does your brand thank its competitors? Has your brand ever placed an ad to thank your biggest competitor?

An ad can be a very powerful marketing tool, because it can be remembered for years. I vividly recall one of my favorite ads for Apple featuring Jim Henson and Kermit the Frog and the “Think Different” tagline. View the ad here on Instagram: https://www.instagram.com/p/BbNTRhInLor/.

Will Astros fans remember this full-page ad if the two teams meet again in next year’s Fall Classic? Perhaps, the Dodgers marketing department had that goal in mind.


To read more about the 2017 World Series, check out this link on Wikipedia:

Image Credit: Houston Chronicle

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