Everyone is online, and that’s great, but how often have you visited a website and thought, “WHAT were they thinking?” Either the company’s mission was hard to understand, the product display was disorganized, links didn’t work, contact details for customer service or tech support were missing, or the site was just ugly. How many times have you visited a website and wondered who created it (the marketing department, the tech department, or the second-cousin of the owner’s wife)?
To assist with your website development and design initiatives, here is a list of my top 10 resources. Enjoy!
70 Website Marketing Mistakes and How to Avoid Them
By Raynay Valles
c. 2010
Letting Go of the Words – Writing Web Content that Works
By Janice (Ginny) Redish
c. 2007
Building Findable Websites – Web Standards, SEO, and Beyond
By Aarron Walter
c. 2008
http://buildingfindablewebsites.com/
Web Design and Marketing Solutions for Business Websites
By Kevin Potts
c. 2007
Communicating Design: Developing Web Site Documentation for Design and Planning
By Dan Brown
c. 2006
Neuro Web Design – What Makes Them Click?
By Susan M. Weinschenk, Ph.D.
c. 2009
Content Strategy for the Web
By Kristina Halvorson
c. 2009
The Complete Guide to Affiliate Marketing on the Web
By Bruce C. Brown
c. 2008
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
By Avinash Kaushik
c. 2009
Website Marketing Association & Annual WebAward Competition
http://www.webmarketingassociation.org/
http://www.webaward.org/
Welcome to Debbie Laskey's insights and commentary about BRANDING, MARKETING, LEADERSHIP, SOCIAL MEDIA, EMPLOYEE ENGAGEMENT, and CUSTOMER EXPERIENCES. Debbie has worked in high-tech, the Consumer Marketing Department at Disneyland Paris in France, nonprofits, and insurance. Expertise includes strategic planning, brand development, marketing plans and audits, competitive positioning, websites, communications, public relations, employee engagement, customer experiences, and social media marketing.
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Almost all the companies around the world today have their own websites developed in sophisticated and attractive designs for higher sale and promotion of their goods and services across a wider spectrum of customers through internet Website Development
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