Monday, March 8, 2010

Top 10 Public Relations Books

According to The Public Relations Writer’s Handbook, The Digital Age, “The media that can cover your company’s story now include hundreds of niche cable channels, high-definition split-offs of radio stations, thousands of online publications, and millions of blogs. Neither a few well-placed advertisements nor even a comprehensive, multimillion-dollar advertising campaign in broadcast and print can dependably reach the majority of consumers these days. [So, as a result of] finding conventional advertising less effective, companies are increasingly turning to public relations for new ideas. [As a result,] public relations spending is growing at almost double the rate of advertising.”

To assist with your public relations and media outreach, here is a list of my top 10 public relations books. Enjoy!

The Public Relations Writer’s Handbook: The Digital Age
c. 2007
By Merry Aronson, Don Spetner, and Carol Ames

Strategic Planning for Public Relations
c. 2009
By Ronald D. Smith

The Associated Press Stylebook 2009
c. 2009
Edited by the Associated Press

Making News: A Straight-Shooting Guide to Media Relations
c. 2006
By David Henderson

Press Releases Are Not a PR Strategy
c. 2007 (second edition)
By Linda B. VandeVrede

Media Training 101: A Guide to Meeting the Press
c. 2003
By Sally Stewart

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
c. 2009
By Brian Solis and Deirdre Breakenridge

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
c. 2010 (second edition)
By David Meerman Scott

Never Say “No Comment”
c. 2003
By Ian Taylor and George Olds

How to Get Your Point Across in 30 Seconds or Less
c. 1990
By Milo O. Frank

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