How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from May 2025 was shared on May 8th, 2025, by the encyclopedia brand Encyclopaedia Britannica on Twitter/X (and also on Instagram). Since the smoke atop St. Peter's Square at the Vatican was white, the eyes of the world were on the balcony of St. Peter's Square awaiting news of a new Pope.
So, Encyclopaedia Britannica, everyone's favorite encyclopedia, posted, "Get ready to update your Pope Facts, everyone." The image included Official Titles, Most Common Papal Names, Number of Popes Made Saints, Longest and Shortest Reigns, and more. This was definitely an interesting way to align the brand with the news of the moment. And then, the brand quickly updated its post's image with details regarding the new Pope in a few categories.
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Encyclopaedia Britannica definitely succeeded in my book!
What brand do you think will stand out during June, and why?
Image Credit: Encyclopaedia Britannica via Twitter/X.
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