During the past month, there were news stories that reflected brand death, brand expansions, brand experience, brand identity, brand merchandise, brand storytelling, co-branding, customer experience marketing, holiday marketing, personal branding, product packaging, and more.
WNBA BRAND EXPANSIONS
With a tagline of "new energy, new legacies, and a new era with three new teams, three new cities, and one unstoppable future," the Women's National Basketball Association (WNBA) announced a major expansion to 18 teams by welcoming new teams in Cleveland (in 2028), Detroit (in 2029), and Philadelphia (in 2030). This expansion marks a significant milestone in the WNBA's commitment to growing the game, increasing opportunities for players, and bringing professional women's basketball to new and passionate fanbases in more cities.
According to WNBA Commissioner Cathy Engelbert, "The three new teams join the league's 15 existing teams, including the Golden State Valkyries, who tipped off play in May 2025, as well as the previously-announced expansion markets in Toronto, Canada (2026) and Portland, Oregon (2026). Each location was selected based on an analysis of market viability, committed long-term ownership groups, potential for significant local fan, corporate, media, and city and state support, arena and practice facilities, and community commitment to advancing the sport, among other factors. The demand for women's basketball has never been higher, and we are thrilled to welcome Cleveland, Detroit, and Philadelphia to the WNBA family. I am deeply grateful for our new owners and ownership groups for their belief in the WNBA's future and their commitment to building thriving teams that will energize and inspire their communities. We are excited for what these cities will bring to the league – and are confident that these new teams will reshape the landscape of women's basketball."
PROMOTIONS FOR "HAPPY GILMORE 2"
To celebrate the film premiere on July 25 on its streaming service, "Netflix teed up with a hole-in-one lineup of partners: Subway, U.S. Bank, and Callaway. In 1996, Happy proved that with a killer slapshot swing and a whole lot of heart, anything is possible — even turning a hockey player into a pro golfer. Nearly 30 years later, Subway is embracing the same underdog spirit. To celebrate Happy's long-awaited return, the brand has partnered with Netflix to invite fans to turn any order into a Happy Gilmore Meal and receive one of four limited-edition cups. Any combo, any sandwich, any time. But that's not all: Subway has created a line of custom merch that is both vintage and Happy-inspired. In addition, U.S. Bank joined the fun as the film's Champions Tour premiere sponsor, bringing its financial know-how to the fairway. In new custom TV spots running on Netflix's ad-supported plan, U.S. Bank plays it straight: highlighting their trusted planning tools and money management expertise, while the spirit of Happy takes a more creative approach to the idea of investing in your future. And Callaway released a collection of limited-edition golf balls."
NETFLIX AND WENDY'S COLLABORATION
According to its website, "Wendy's is collaborating with Netflix to offer a special drink as part of a limited-time promotional meal tied to its show "Wednesday" available August 4th. Designed by Wednesday Addams, the limited-time Meal of Misfortune is centered around the "Dips of Dread," four inferno-inspired mystery sauces, along with "Rest in 10-Piece" Nuggets, small "Cursed & Crispy" Fries, and a small "Raven's Blood Frosty" (a vanilla Frosty with a dark cherry swirl), all served in custom packaging. Speaking of misfortune...no one will escape the Dips of Dread unscathed. With two mystery dipping sauces in each meal, only fate will decide which of the four dips – You Can't Hyde, This Will Sting, Grave Mistake, or Nowhere to Woe – accompany each order. Don't bother asking which sauce you'll get – you must surrender to your destiny."
MCDONALD'S BETS ON BEVERAGES
The international brand known for its hamburgers and fries announced that it will test new coffee drinks, refreshers, and flavored sodas at more than 500 restaurants in Wisconsin, Colorado, and surrounding areas later this summer, hoping to cash in on younger consumers' love for fun, colorful drinks. The test lineup includes Creamy Vanilla Cold Brew, Strawberry Watermelon Refresher, Toasted Vanilla Frappe, Sprite Lunar Splash, and Popping Tropic Refresher, as well as others not yet announced.
According to Alyssa Buetikofer, chief customer experience and marketing officer of McDonald's USA, "We're seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavorful drinks as a go-to treat. It's a great opportunity for us to meet our US customers' evolving tastes and show up in new moments, like afternoon refreshment or snack breaks."
According to CNBC, "The announcement comes after the chain began shuttering its stand-alone locations of its once-buzzy CosMc's brand in June. The spinoff, which focused on snacks and customizable drinks, initially inspired hourslong lines from customers eager to try something new. But after 18 months, McDonald's chose to wind down the brand and instead bring beverages influenced by CosMc's to its own restaurants."
FRENCH SMOKING BAN
According to CNN, "This summer in Paris, a sunset cigarette under the Eiffel Tower could come with an unexpected price tag. Starting July 1, France has banned smoking in all outdoor areas frequented by children — including parks, beaches, public gardens, bus stops, school entrances, and sports venues. The sweeping measure is part of President Emmanuel Macron's pledge to create "the first tobacco-free generation" by 2032. Lighting up in these zones could cost smokers more than a dirty look from a passerby. Those who break the rules — including unsuspecting tourists — face a fine of 90 euros if they pay within 15 days, going up to 135 euros (around $150) after that. While countries like Spain and Italy have introduced restrictions on smoking in certain areas at local or regional levels, France stands out as the only European country to enforce a nationwide ban against beach smoking.
The restrictions are undoubtedly a major shift in a country long synonymous with cigarette culture. From Brigitte Bardot to Charles de Gaulle, French icons were rarely seen without a Gauloises — the archetypal French brand — in hand. But the national relationship with tobacco is changing. Smoking in France is at its lowest level since the 1990s, the National Committee against Tobacco (CNCT) reports. Today, around a third of adults in France smoke, with 23 percent of the adult population saying they smoke daily, according to a 2024 report from the French national public health agency. Tobacco use is declining among young people, with only 16 percent of 17-year-olds reporting they smoke daily in 2022, the most recent data available — down from 25 percent six years prior.
Most regular smokers begin in their teenage years, with nearly 90 percent of them picking up the habit before turning 18, according to the Ministry of Health. Tobacco use remains the leading preventable health risk in the European Union, causing nearly 700,000 premature deaths each year, according to EU figures. In France alone, it accounts for 75,000 deaths each year — equivalent to 200 deaths per day, according to the country's health ministry. In contrast to Sweden — the only European country to have fully banned smoking on restaurant and bar terraces — France continues to permit smoking in these spaces. Even the UK, which has some of Europe's strictest anti-smoking policies, allows smoking in pub gardens."
Will this ban impact the French brand - or tourism in France? Time will tell.
END OF THE LATE SHOW WITH STEPHEN COLBERT
According to TIME Magazine, "Late-night TV has been on the decline for years, as viewers spend more time on streaming services and often favor late-show clips on YouTube or TikTok over nightly viewing. But CBS's "The Late Show With Stephen Colbert" was still leading the race by a mile. Second-quarter Nielsen ratings show that the program helmed by comedian Stephen Colbert had 2.42 million viewers across 41 new episodes, taking some 9 percent of the audience share and besting other shows in his timeslot. It was also the only show to rake in more viewers than in the previous quarter. And on July 15, it received a Primetime Emmy nomination for outstanding talk series. So when Colbert told his audience at a taping on Thursday, July 17, that "Next year will be our last season," viewers were blindsided. Spectators at the Ed Sullivan Theater booed. More than three decades since it first aired, The Late Show is making its final curtain call in May 2026."
And David Letterman (who hosted "The Late Show" from 1993 until 2015, when Colbert took over) said, "It's all very strange. It's very complicated, but it was a bit of a surprise, wasn't it?" He eventually called Paramount's pulling the plug on Stephen Colbert's show "pure cowardice and gutless."
TIME Magazine continued, "But the cancellation also comes at a time when Trump has become more iron-fisted with press freedom. He banned journalists from the Oval Office, pursued legal challenges against media organizations that report critically on him, and sought the dismantling of public broadcasters. It's for this reason that many have cast doubt on the reasons behind the show's cancellation, given that Colbert has imbued the show with more politics since his takeover, sometimes making Trump the butt of his criticism and jokes."
Senator Adam Schiff, a Democrat from California and recent show guest said, "If Paramount and CBS ended the Late Show for political reasons, the public deserves to know. And deserves better." And Senator Elizabeth Warren, a Democrat from Massachusetts, echoed concerns of a clampdown, "CBS canceled Colbert's show just THREE DAYS after Colbert called out CBS parent company Paramount for its $16M settlement with Trump – a deal that looks like bribery. America deserves to know if his show was canceled for political reasons."
After this news was announced, Paramount released a statement that called the move "purely a financial decision against a challenging backdrop in late night." What will CBS do with The Late Show's timeslot? And more importantly for fans, where will Colbert's new broadcast home be?
SOUTHWEST AIRLINES ADDS BAG FEES AND ASSIGNED SEATS
As reported by Forbes, "Southwest Airlines CEO Bob Jordan recently sat down with The New York Times to discuss the airline's flurry of changes to some of its core brand identifiers, such as free checked bags, no premium seats, and the infamous open-seating policy. In the interview, Jordan attempted to reframe the airline's changes as less of a strategic pivot and more of a win for its current customers. The message? It's all about choice. [But] the reality? For many customers, it seems to be more about shifting Southwest's identity to entice high-value travelers — frequent fliers and business travelers — and unlocking new revenue with ancillary fees."
Bottom line by Forbes writer Will McGough, "An attempt by Jordan to spin bad news for customers into good news. No one is celebrating bag fees, even if they like parts of the new fare class model. Upgrading from Basic to Business Select will most likely cost more than paying for your checked bag, which undermines his talking points. Customers may wonder if the decision to charge for bags was actually based on a mix of potential income, industry competition, and attracting new business."
How will long-time Southwest customers deal with this new business model? Time will tell.
FIRST WOMAN EXECUTIVE PRODUCER OF "SIXTY MINUTES"
The country's most-watched television news program announced on July 24th its new executive producer will be Tanya Simon, a journalist and producer of the show for nearly two decades. She will be the show's fourth executive producer since it began in 1968, and the first woman in the role. According to Tom Cibrowski, president and executive editor of CBS News, "Tanya Simon is an innovative leader, and exceptional producer, and someone who knows how to inspire people."
DEATH OF MALCOLM-JAMAL WARNER
Actor Malcolm-Jamal Warner died while swimming on vacation in Costa Rico at age 54 on July 21. Born August 18, 1970, Warner caught the acting bug early in life and attended and graduated from The Professional Children's School in New York City. He played Theo Huxtable for all eight seasons of "The Cosby Show," which ran from 1985-1992, and received an Emmy nomination for the role. He spoke about the show's legacy in 2023, "There's a generation of us who went to college, that sought out higher education because of that show. There's a generation of us that got married and had loving relationships with each other and our children because of that show. That impact is irreversible."
UBER SAFETY OPTIONS FOR WOMEN CUSTOMERS
According to CNN, "Uber is piloting a new option for its US app that will allow female passengers to request women drivers, coming after the company has long grappled with preventing sexual assault on its platform. The feature, called WOMEN PREFERENCES, will launch in a pilot stage in Los Angeles, San Francisco, and Detroit in August. It marks the first time the popular ride share app is bringing this option to its service in the United States after launching it in 40 other countries. Uber joins Lyft and other taxi hailing apps, like HERide and Just Her Rideshare, that connect female passengers with women drivers. In addition, women riders in cities where the feature is available will see a new option called WOMEN DRIVERS, whereby they will also be able to pre-book rides with women drivers and set a preference in the app to be matched with a female driver. The feature works both ways; women drivers will be able to request female passengers too with a new "Women Rider Preference" option in the settings menu."
NEW INFO CAPTURED IN FICO SCORES
Do you buy items now and pay later? Soon, FICO scores will include this information. As reported by NPR, "The offer to buy now, pay later has become ubiquitous when shopping online. At checkout, it's now common to see the option to pay in installments with a service like Affirm or Klarna. One typical format allows shoppers to break the cost into four flat payments with no interest if they pay on time. Or they can split it into more installments, with interest. Shoppers can also use the companies' apps to pay in physical stores. Lots of Americans are choosing these options. In 2024, 15 percent of American adults had used this type of payment in the previous 12 months."
According to Julie May, vice president and general manager of business-to-business scores at FICO, explained, "Buy now, pay later is becoming a really big part of how people are managing their finances, and so FICO wanted to manage and reflect that shift."
MOVIE THEATER ADS
As reported by CNN, "Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on July 1st as a deal with ad giant National CineMedia takes effect. The deal will see AMC Entertainment place ads in the "platinum spot," the highly coveted period immediately preceding a movie's start. The preshow material ahead of feature films, which includes trailers and other promotions, can last between 25-to-30 minutes. The deal with National CineMedia, which provides ads to several major theater chains, will also enable AMC to secure additional ad sales. It is expected to provide a much-needed lifeline to AMC, which recently saw its worst first-quarter earnings since 1996 outside the pandemic."
40TH ANNIVERSARY OF "THE GOLDEN GIRLS"
According to Parade, "Fisher-Price, the renowned toy company dropped a collectible that's as sweet as a midnight snack with your chosen family: The Golden Girls: Late Night Cheesecake Little People Collector set: the sassiest foursome in sitcom history — Blanche, Dorothy, Sophia, and Rose — have officially been immortalized as Fisher-Price Little People, and they're ready to solve your problems over dessert.
Celebrating the 40th anniversary of The Golden Girls, the limited-edition set (with a price of $24.99) pays tribute to one of the show's most iconic rituals: late-night cheesecake and heartfelt advice around the kitchen table. Each 2.5-inch figure sports cozy sleepwear from the legendary episode that had all four roommates dishing out wisdom well past bedtime. The packaging is a display-worthy dream in itself, styled like the familiar Miami kitchen we all know and love, complete with adorable illustrations of the girls huddled around a cheesecake, deep in conversation. Fisher-Price clearly understood the assignment because every Little Person is holding their own slice of cheesecake."
Fisher-Price isn't the only brand participating - here are some more:
* Furbish Studio will launch its limited-edition "Thank You for Being a Friend" pillow. The pillow will be available for pre-order through the company's website starting August 19th.
* Yogurtland will introduce its limited-edition cheesecake-flavored yogurt, "Thank You for Being Cheesecake" to celebrate National Cheesecake Day on July 30 - and will be available until August 17th.
* Candle brand Candier will introduce the limited-edition "I'll get the Cheesecake!" and "Thank You for Being a Friend" candles starting September 14th.
* Nocking Point Wines will launch a wine assortment on August 17th with four bottles to celebrate the show's four characters: a full-bodied red for strong-willed Dorothy Zbornak, a rosé in honor of spacey Rose Nylund, a sauvignon Blanc befitting flirtatious Blanche Devereaux, and a red blend perfect for the wise-cracking Sophia Petrillo.
And ironically, it turns out that National Cheesecake Day is celebrated annually on July 30th, thus, creating an appropriate tie-in to this sweet anniversary!
SHARK WEEK SPONSORS
According to Wikipedia, "Shark Week is an annual week-long programming block on the Discovery Channel focusing on shark-themed programming. It originally premiered on July 17, 1988. The block is featured annually in the summer, and was originally devoted to conservation efforts and correcting misconceptions about sharks. Over time, it grew in popularity and became a hit on the Discovery Channel. Since 2010, it has been the longest-running cable television programming event in history and is broadcast in over 72 countries."
Due to its popularity, Shark Week has many sponsors and partners - here are some from this year:
* American Airlines: This summer, the airline is diving headfirst into summer with an electrifying in-flight entertainment lineup, headlined by exclusive early access to one of Shark Week's most jaw-dropping episodes: "Battle for Shark Mountain."
* Biossance, Oceana, and Discovery Shark Week: These brands are joining forces to amplify awareness about sharks and their important role in the ocean ecosystem. You can help turn drops into waves with a limited-edition Omega Repair Cream featuring exclusive, hand-drawn artwork. Made with shark-free squalane, 5 percent of every purchase of this deeply hydrating bestseller will go to Oceana — the world's largest organization focused on protecting and restoring our oceans. Limited-Edition Squalane + Omega Repair Cream is available at Sephora and Sephora.com now.
* Oceana: Take action to support Oceana's efforts at oceana.org/standforsharks.
* Kona Ice: Kona Ice has launched an exclusive shark-themed shaved ice flavor available at select trucks nationwide. Fans can find participating Kona trucks at www.kona-ice.com/find-a-kona-truck.
* Sport Clips Haircuts: This year's partnership will feature prominent in-store point-of-purchase (POP) displays, exciting social media giveaways leading up to the July 20 broadcast, and a strong media presence across Warner Bros. Discovery platforms throughout July.
* Pooch Perks: The dog subscription box known for pampering pups is curating an exclusive Shark Week themed box packed with fin-tastic toys and ocean-inspired treats.
* NY Cruises: Strap in and experience The Beast, New York City's high-speed, 30-minute, jet-powered rollercoaster on the water from Midtown Manhattan to the Statue of Liberty! This is a must for fans of the apex predator who are looking for the perfect adrenaline rush.
* Ocean Conservancy: Donate to global conservation efforts or start a local cleanup using Ocean Conservancy's Clean Swell app to make a real difference for our ocean. Visit Oceanconservancy.org/sharkweek for a healthy ocean and the wildlife and communities who depend on it.
* Ripley's Aquariums: At two aquariums, guests can dive into shark-themed activities, educational programs, and jaw-some photo ops. This exclusive partnership highlights the wonders of the ocean's top predator while promoting shark conservation and awareness.
* Georgetown Cupcakes: This famous cupcake brand launched its limited-edition SHARK WEEK dozen. Catch them while you can! Available in stores and for nationwide overnight shipping July 18–27 at georgetowncupcake.com.
LEGO AND "WICKED: FOR GOOD"
On July 23rd, the LEGO Group and Universal Products & Experiences unveiled seven new LEGO Wicked sets inspired by Universal Pictures' upcoming film, "Wicked: For Good," arriving in theaters November 21st.
The new LEGO Wicked: For Good sets will be available starting September 1, 2025. Following a successful collaboration on the first film, with four LEGO Wicked sets introduced, the two brands are back with seven new playsets inspired by the upcoming Wicked: For Good. The new sets are packed with iconic characters including Glinda, Elphaba, Fiyero now introduced as minifigures, following their minidoll versions in the first sets. And now for the first time ever, fans can meet Boq! Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film."
According to Raquel Ojeda, Creative Lead on LEGO Wicked, "We're as excited as the fans to see Wicked: For Good later this year. While waiting impatiently, it's the perfect time to launch seven all-new LEGO Wicked sets! As we designed these sets, we got a sneak peak, which was incredibly exciting! We worked closely with Universal Products & Experiences to gain inspiration, and we immediately had ideas to bring the iconic scenes from this film to life. We hope that the LEGO sets manage to convey the films to their fullest and that fans will enjoy everything we have created, as we put our hearts into the process."
Wouldn't that be a dream job, to be LEGO's creative lead and be the liaison with blockbuster films?
UNESCO WORLD HERITAGE SITES
As reported by NPR, "The World Heritage List, now numbering 1,248 locations, includes cultural and natural properties of outstanding universal value. Sites have been added almost every year since 1978. UNESCO is a United Nations agency focused on culture, science and education. Representatives of 21 countries on the World Heritage Committee met during July in Paris to finalize which locations to add to the list. Countries with World Heritage sites must commit to preserving them; countries with designated sites could also receive funding to help with that conservation."
Perhaps, best known as the main inspiration for Walt Disney when he created Disneyland, Neuschwanstein Castle is part of four palaces recently added to the World Heritage Site list. "King Ludwig II of Bavaria had these grand palaces built between 1864 and 1886 in what is now Germany, according to UNESCO. He ascended to the throne at age 18 and has been called the "Mad King," because of his long rants, hallucinations, and paranoia. The four palaces include Neuschwanstein, Linderhof, Schachen, and Herrenchiemsee - and are now a tourist attraction, records in stone of the ideal fantasy world which the king built as a refuge from reality," according to the website for the palaces.
NETFLIX AND THE SUSSEX BRAND
While the royal couple signed a five-year deal with Netflix in 2020, shortly after they stepped down as senior royals and left the United Kingdom, there are signs that the deal will not be renewed. According to People, "The non-renewal of Meghan and Harry's $100 million Netflix deal doesn't preclude future collaborations between the couple and the streaming giant. In fact, Meghan's second season of "With Love, Meghan" is set to premiere this fall on Netflix. [However] Netflix has been moving away from these large, multi-project agreements. A similar shift occurred with their deal involving former President Barack Obama and Michelle Obama's Higher Ground production company, which evolved into a first-look agreement."
COCA-COLA AND SUGAR
According to CBS on July 22nd, "Coca-Cola plans to launch a beverage for the U.S. market with cane sugar instead of high-fructose corn syrup. The announcement, which came as the company reported second-quarter earnings, follows a social media post by President Trump claiming that he had persuaded Coca-Cola to use real cane sugar in its U.S. cola. The new product will use cane sugar produced in the U.S. and will expand its product range. Coca-Cola already makes soda with cane sugar in Mexico, where it's sold in glass bottles. Coke's U.S. cola formula uses high-fructose corn syrup, according to Coca-Cola's website."
Will this change impact the brand?
STARBUCKS FALL MENU
While it's still summer, and hot in many parts of the country, Starbucks is thinking ahead. On July 21st, the coffee brand unveiled its Fall 2025 menu. According to MSN, "Starbucks will launch its 2025 fall menu on August 26th, maintaining its tradition of releasing autumn-themed treats late in the summer. The lineup features both beloved returning items and at least one new addition, combining traditional offerings with fresh, innovative flavors. A few drinks from last year are notably absent, reflecting the brand's ongoing strategy to simplify its seasonal selections. And just like that, we've reached Pumpkin Spice Latte season again."
The Pumpkin Spice Latte and the entire pumpkin lineup celebrate "the unofficial start of fall," according to the company's announcement, and as for the July summer announcement, Starbucks points to online buzz around "Summerween," an unofficial early start to Halloween-related activities during the summer months. If you're feeling impatient, Starbucks pumpkin product line is now on grocery market shelves!
TESLA DINER AND SUPERCHARGING STATION OPENS IN HOLLYWOOD
According to The Guardian, "Elon Musk's new Tesla Diner in Hollywood has been billed as a retro-futuristic drive-in where you can grab a high-end burger and watch classic films on giant screens - all while charging your Tesla." However, after months of buildup and controversy, the diner opened with little excitement on Monday, July 21st, at 4:20 in the afternoon. Fans lined up to try burgers in Cybertruck-shaped boxes, but the app that allowed Tesla drivers to order from their cars had glitches, so the diner prioritized Tesla owners who went inside to order instead. This meant that non-Tesla owners in the walk-up line had to wait as long as three hours. According to Tesla's website, "The diner offers 80 V4 charging stalls, and customers can wait for their vehicle to be fully charged while they wait for their food."
THE RETURN OF KFC
As reported by QSR Magazine, "KFC U.S. has officially declared it's entering a comeback era, and it's starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move forward by focusing on what made it well-known in the first place — Original Recipe chicken made with 11 herbs and spices. KFC is extending its free fried chicken offer after making great strides in operations that have led to improvements in taste and customer satisfaction scores. Guests can choose between a free eight-piece bucket of chicken or a bucket of tenders, with at least a $15 online purchase via the KFC app.
The brand is also encouraging guests to provide feedback so that they can co-create this comeback. The new creative will physically be part of store signage and billboards as well. The typical Colonel Sanders logo will switch from a cheerful demeanor to a frown, "indicating KFC is serious about winning back the hearts (and stomachs) of its fans."
50TH ANNIVERSARY OF "JAWS"
"When "Jaws" first came out in 1975, we virtually knew nothing about sharks, and nobody knew how important of a role they play in their ecosystem," explained Megan Winton, a scientist at the Atlantic White Shark Conservancy on Cape Cod. As reported by USA Today, "On Martha's Vineyard − the real-life version of Steven Spielberg's fictional Amity Island − planning for the 50th anniversary of "Jaws" has been in the works for years. There will be screenings of the film and a documentary about its production, a live performance of the movie's famous score, and parties where fans can meet some of the cast and crew. Most shops and restaurants are decked out with "Jaws"-themed merchandise from custom-poured shark candles to a bloody-looking cranberry sweet treat at Murdick's Fudge."
According to Ross Williams, "In 1975, people thought they were watching a shark movie, and they were. But 50 years on, we realize "Jaws" is about family, home, duty, politics, the class system, the past, healing from trauma, and so much more.”
SAMSUNG AND FUTURE AI DEVICES
As reported by CNN, "Samsung is looking into new wearable devices, potentially including earrings and necklaces, amid an industry-wide push to develop new types of AI-powered consumer devices. Artificial intelligence (AI) could enable a new wave of devices that allow users to communicate and get things done more quickly without having to take out a phone...For Samsung, these types of new devices could be something you wear around your neck, dangle from your ears, or slip on your finger.
AI services like OpenAI's ChatGPT and Google's Gemini have moved beyond basic text prompts and are getting better at handling complex tasks. That's led tech giants to look into devices that require less manual input than smartphones, which largely require typing and swiping on screens.
That search is already in full swing, starting with smart glasses. Meta has touted its AI-powered Ray-Ban smart glasses, of which 2 million have been sold since 2023, as a success. The Facebook parent also recently acquired a minority stake in Ray-Ban parent company EssilorLuxottica, according to Bloomberg, further indicating the company's interest in AI-powered wearable gadgets."
WASHINGTON COMMANDERS' NAME
As reported by NPR, "President Trump is threatening to derail a plan to build a new stadium in Washington, D.C., for the Washington Commanders football team unless the team changes its name back to its previous name. The football team dropped the longtime name (Redskins) in 2020 after many years of criticism that it was racist toward Indigenous people."
Suzan Harjo, a member of the Cheyenne and Arapaho tribes who fought for decades to get the team's name changed, told NPR in 2022 that the "R-word" was connected to racist attitudes that perpetuated "emotional and physical violence" against Native Americans.
FERRERO BUYS CEREAL MAKER WK KELLOGG
The Ferrero Group (with global headquarters in Luxembourg and operations in 55 countries) and WK Kellogg Co jointly announced a definitive agreement under which Ferrero has agreed to acquire WK Kellogg Co, for $23.00 per share in cash, representing a total enterprise value of $3.1 billion. The acquisition, which includes the manufacturing, marketing, and distribution of WK Kellogg Co's iconic portfolio of breakfast cereals across the United States, Canada, and the Caribbean, expands the Company's reach across more consumption occasions with beloved brands.
According to Ferrerro's announcement, "This transaction represents another chapter in Ferrero's proven strategy to acquire, invest in, and grow iconic brands as it continues to enhance its overall footprint and product offerings in North America. Ferrero and its affiliated companies currently count more than 14,000 employees across 22 plants and 11 offices. The North America portfolio includes Nutella and Ferrero Rocher as well as iconic American brands including Butterfinger, Keebler, and Famous Amos.
Drawing upon its previous successful acquisitions in the United States, Ferrero plans to invest in and grow WK Kellogg Co's iconic brands including Kellogg's Frosted Flakes, Kellogg's Raisin Bran, and more that are well-loved by American consumers. WK Kellogg Co is a renowned company, in operation for nearly 120 years, and a leader shaping the future of breakfast. Ferrero, which also brings over 75 years of heritage, has long admired WK Kellogg Co's legacy and is proud to be entrusted with carrying these iconic American brands forward."
Will this acquisition negatively impact the Kellogg brands, or will it be a seamless transition?
RETURN OF "SUMMERWEEN"
According to GMA, "Calling all ghouls: Summerween is back for 2025, and the trend is even more popular than last year! The fun Halloween-meets-summer trend started in 2024, and this year, stores jumped on Summerween drops early. On July 25th, Michaels launched "Dead Regency," an assortment of darkly enchanting pieces featuring nods to Edgar Allen Poe, Victor Frankenstein, and ornate, crystal-draped candelabras that would work equally well for Halloween or a year-round eerie atmosphere. Another launch from Michaels, "Alice's Adventure," is a totally unique one and arrives during the final days of Summerween, just in time for prime pre-fall decorating. Based on "Alice in Wonderland," the topsy-turvy line of checkered kitchenware, wooden playing card cutouts in shadow boxes, royal frogs, and a melange of other red and black accoutrement is a hotly-anticipated and wholly unique take on decorating for the holiday."
POWER OF MUSIC AND SOUNDS
As reported by The Independent, "Passengers flying from Heathrow Airport this summer can now listen to a new piece of music created to ease nerves before take-off. The new ASMR experience, compiled by musician, producer, and Grammy award nominee Jordan Rakei, was made entirely from using sounds of the airport. More than 50 sounds were recorded, such as travellers' footsteps, passports being stamped, public address announcements, and the hum of aircraft engines. This is a tribute to Brian Eno's 1979 album "Music For Airports," which is credited with launching the ambient music genre. The track, which is designed to loop, is being played inside Heathrow's four terminals."
According to Google, "ASMR music refers to audio tracks designed to induce a tingling, relaxing sensation known as Autonomous Sensory Meridian Response (ASMR). This sensation is often described as a pleasurable tingling, originating in the head and neck and sometimes spreading down the spine or limbs. ASMR music utilizes specific sounds and auditory patterns to trigger this response, promoting relaxation, stress relief, and even sleep."
WORDING, SIGNAGE, AND HISTORY/HERSTORY
According to The 19th, "Under pressure from the Trump administration, the National Park Service (NPS) removed historical context from signage that explained the role women played in the creation of the Muir Woods National Monument and highlighted the racist ideologies of some of the men associated with the site. A ranger for the monument confirmed that the information removed in mid-July originated from an initiative by NPS officials called "History Under Construction" that filled in gaps in the timeline of the park to offer a more comprehensive history of the monument in Marin County, California, which is known for its old-growth redwood trees...The monument's ranger office confirmed that the language was taken down at the direction of the NPS's Washington, D.C., office following a secretarial order issued by the Department of Interior (DOI). The order outlined how the agency would implement the Trump administration's executive order titled "Restoring Truth and Sanity to American History," that stated the federal government would take action to ensure that any monuments, memorials, statues, or markers managed by DOI do not contain "descriptions, depictions, or other content that inappropriately disparage Americans past or living." Instead, it stated the agency should focus "on the greatness of the achievements and progress of the American people or, with respect to natural features, the beauty, abundance, and grandeur of the American landscape."
Alan Spears, senior director of cultural resources at the National Parks Conservation Association, a nonprofit that advocates for the park system, said, "President Trump's executive order could jeopardize the Park Service's mission to protect and interpret American history. Every American who cares about our country's history should be worried about what people, places, and themes disappear next."
LOSS OF FUNDING FOR NPR AND PBS
As reported by NPR, "The years that followed the Public Broadcasting Act of 1967 brought forth the Corporation for Public Broadcasting (CPB), PBS, and NPR, largely with bipartisan support. It also led to a framework of laws intended to ensure those organizations were protected from political pressure. CPB began funneling an ongoing subsidy to hundreds of public media outlets across the country. Out of that system came original programs that have become familiar to all corners of the country: Sesame Street. PBS NewsHour. NOVA. Antiques Roadshow. All helped foster a sense there was something for everyone.
That seeming consensus, under sustained attack, has been shattered. Lawmakers on Capitol Hill passed legislation in July on a narrow, party-line basis to eliminate all federal funding for public broadcasting for the next two years. That's $1.1 billion previously approved by the Republican-led Congress and President Trump. The reversal is notionally due to the need to cut funds to help pay for new Republican priorities, including an expansion of immigration enforcement and extension of Trump's prior tax cuts.
While NPR receives just a small amount of direct federal government support — less than 2 percent of its annual revenue — PBS and local stations rely on it far more heavily. For public radio stations, federal funding makes up, on average, 8-10 percent of their budgets; for PBS and its member stations, the figure stands on average at about 15 percent. But that level varies widely. Executives at small stations — especially those that serve rural or tribal audiences — warn they could be devastated or even knocked off the air when aid from Washington fails to arrive at the start of the fiscal year in October."
How will these changes impact the NPR and PBS brands?
MONTANA'S BOZEMAN ADOPTS PRIDE FLAG
According to the Montana Free Press, "The rainbow Pride flag can once again fly over Bozeman City Hall after commissioners voted July 15th to make it an official city flag, sidestepping a Montana state law targeting the controversial symbol. Four out of five of Bozeman's commissioners supported the Pride flag. Bozeman Mayor Terry Cunningham spoke to the commission after hearing more than five hours of intense public comment on the issue, both for and against the resolution. Cunningham said it was clear to him that Bozeman had a responsibility to stand for a safe, welcoming and diverse community, and adopting the Pride flag sends that signal. Everyone is welcome in Bozeman, and they are welcome under that flag."
BARBIE CELEBRATES "CLUELESS"
According to Mattel, "Barbie celebrates the 30th anniversary of Clueless with the Cher Horowitz doll, perfect for collectors and film fanatics alike. The doll rocks her iconic sunshine-yellow plaid pleated skirt and matching blazer, paired with over-the-knee socks, and platform heels. With her mini white backpack, cell phone, and learner's permit in hand, Cher is the '90s it-girl, ready to cruise the streets of Beverly Hills with her bestie Dionne by her side.
Barbie also celebrates the 30th anniversary of Clueless with the Dionne Davenport doll. She gets major snaps for her chic black-and-white plaid ensemble, complete with her iconic top hat. She expertly accessorizes the look with black knee-high socks and black platform heels to match. With her cell phone in hand and bestie Cher on speed dial, Dionne is ready for whatever the day brings – playing matchmaker, hitting the mall, or making a buzz in Beverly Hills."
FASHION UPDATE FROM THE PRINCESS OF WALES
Following a year where her health was her primary concern, Catherine, Princess of Wales, appears to be changing her fashion. Upon returning to the public eye, her office indicated that she wanted to focus on her work, not on her fashion. Her office would no longer share information about what she wore. The announcement sent shock waves through the fashion industry, because she could change the fortunes of a designer or brand simply by wearing a dress. She had long used her place in the "attention economy" to shine a light on British products and issues like sustainability by rewearing pieces from her closet and even renting an occasional evening gown. According to The New York Times, "Catherine's skirts have gotten longer, her jackets more tailored, her silhouette more streamlined. The effect of dropping her hemlines even a few inches is both oddly nostalgic and sophisticated, gently protective. A reminder that she is dressing for the long game."
FIRST-EVER BARBIE WITH TYPE 1 DIABETES
Mattel announced on July 8th the debut of its the first Barbie doll with type 1 diabetes (T1D). "This addition to the line enables more children to see themselves reflected in Barbie and encourages doll play that extends beyond a child's own lived experience, thereby fostering a greater sense of inclusion and empathy – all pillars of the Barbie brand's mission.
According to Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, "Introducing a Barbie doll with type 1 diabetes marks an important step in our commitment to inclusivity and representation. Barbie helps shape children's early perceptions of the world, and by reflecting medical conditions like T1D, we ensure more kids can see themselves in the stories they imagine and the dolls they love.”
The brand's press release explained, "To ensure the doll design truly captures the community, Barbie partnered with Breakthrough T1D (formerly JDRF), the leading global type 1 diabetes research and advocacy organization committed to accelerating life-changing breakthroughs to cure, prevent, and treat type 1 diabetes and its complications. T1D is a chronic autoimmune condition that causes the pancreas to make very little insulin or none at all, leading to dependence on insulin therapy and the risk of short and/or long-term complications.
Barbie worked closely with Breakthrough T1D to accurately reflect the medical equipment for this condition and the doll's look:
* Continuous Glucose Monitor (CGM): The doll wears a CGM on her arm to help manage her type 1 diabetes. CGMs are small, wearable devices that continuously measure a person’s blood-sugar levels.To keep her CGM in place, she uses heart-shaped medical tape – Barbie pink, of course – along with a phone that displays a CGM app to help track her blood sugar levels throughout the day.
* Insulin Pump: Barbie has an insulin pump, a small, wearable medical device that allows for automated insulin dosing as needed, attached to her waist.
* Blue Polka Dot Outfit: The doll wears a stylish polka dot top and matching skirt with ruffles. Both the color blue and circle print are nods to the global symbols that represent diabetes awareness.
* Purse: The doll comes with a pastel blue purse, perfect for Barbie to carry any essentials, such as type 1 diabetes supplies or snacks, when she's on the go.
The Barbie Fashionistas line features more than 175 looks across various skin tones, eye colors, hair colors and textures, body types, disabilities, and fashion styles, including a Blind Barbie doll, a Barbie doll with Down Syndrome, and a Barbie doll with Hearing Aids, among others. In 2020, Barbie kicked off a multi-year study with researchers at Cardiff University on the short-term and long-term benefits of doll play. It has been found that doll play serves an incredible purpose during key developmental stages, as it may help set children on a course for success by fostering empathy and developing social skills needed to excel, all while imagining their futures on an equal playing field."
CO-BRANDING AND "JURASSIC WORLD REBIRTH"
Arriving in movie theaters on July 2nd, this was the 8th installment of the movie franchise created by Michael Crichton centered on a disastrous attempt to create a theme park of cloned dinosaurs. With the return of the summer blockbuster, many brands wanted to participate in the marketing buzz. Some movie partners included:
* 7-Eleven: dinosaur drinkware, Slurpee flavors, hot food combos, and online merch store launched "Jurassic World Rebirth apparel from bold graphic tees and adventurous button-downs to a trucker hat"
* Carl's Jr. and Hardee's: limited-time menu items
* Accompany: limited-edition accessories with sustainability as the theme
* Molo: clothing with sustainability as the theme
* Ferrara Candy Co: limited-edition Trolli Sour Tropical Dinos in three flavors: mango-pineapple, yuzu-watermelon, and strawberry-guava
* Jeep's advertising showed the Jeep Wrangler being adventure-tested in the wild by navigating 7 dinosaur species; and a New York City Times Square billboard featured a flying dinosaur as it soared above the Jeep Wrangler
According to Bob Broderdorf, Jeep CEO, "Just like the Jurassic films, the Jeep brand is a total legend. When dinosaurs are on the loose and adventure calls, you need serious capability - and let's be real, nothing handles ferocious frontiers quite like a Jeep 4x4 because nothing else is Jurassic rated."
CO-BRANDING AND "SUPERMAN"
Arriving in movie theaters on July 11th, fans cheered to "It's a bird. It's a plane. It's Superman!" With the return of the summer blockbuster, many brands wanted to participate in the marketing buzz. Some movie partners included:
* Mattel: Superman action figures
* Fossil: Superman-themed timepieces
* Build-a-Bear: new plush bear in a Superman costume
* Keebler: limited-edition Superman Fudge Stripes featuring strong berry flavored cookies and four designs with the film's S-shield
* Reebok: new collection of graphic tees, hoodies, shorts, and joggers
* Crocs: a collaboration with Robert Graham turns Crocs into a work of wearable art
* Pets + People: a collection of dog toys and apparel for pets
* Rubies: a collar and cape modeled after Krypto's as seen in the film
* Bandai Spirits: new action figures
* Random House Children's Books: new titles referencing the film
* Ferris Wheel Press: Superman Fountain Pen and Ink Collection
* Dairy Queen: a limited-time drink called "The Superman Cake Batter Cookie Dough Blizzard" - featuring sugar cookie dough, cake batter flavor, and sprinkles blended with Dairy Queen's signature soft serve, which is dyed blue to match Superman's suit
According to Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery, "Among the largest collections we've ever released, our range of Superman-themed products releasing this year represents a strategic, all-hands approach with more than 100 premier partners and DC Studios. Innovative and engaging products, along with eye-catching design and bold color palettes, capture the excitement and joy audiences will experience when viewing James Gunn's "Superman" on the big screen. We're incredibly excited for fans of all ages – humans and pets alike – to celebrate this tremendous moment for Superman and DC."
BASEBALL SUPERSTAR ADDS AUTHOR TO HIS RESUME
Who hasn't heard of baseball superstar and three-time MVP Shohei Ohtani? If you live on Earth, then you know about Los Angeles Dodgers baseball star Ohtani, who when he comes to bat, the crowd roars, "It's SHO-TIME!" After winning the World Series last year in his first year as a Dodger where he served as designated hitter and broke numerous batting records, this season, Ohtani recovered from shoulder surgery to pitch again. But now, after getting married and adding a baby to his family, he has written a book about his dog, Decoy. Titled "Decoy Saves Opening Day" - here's the description, "Decoy can't wait to throw the first pitch on Opening Day of the new baseball season! The stadium has hot dogs, the biggest backyard he's ever seen, and thousands of his best human friends. It's going to be the best day ever, but — oh, no! Decoy forgot his lucky baseball at home! Can he get his ball and make it back to the stadium before it's too late?" The book is available for pre-order and will be available on February 3, 2026.
DISNEYLAND CELEBRATES 70TH ANNIVERSARY
The official opening day at Disneyland theme park in Anaheim, California, was July 17, 1955. Each year on that date, the theme park and resort celebrate the modern theme park industry that Disneyland started. According to Disney CEO Robert Iger, "Disneyland exists today because Walt possessed abundant courage, ambition, and vision. He didn't just look around corners or peer into the future, he actually went there. When he determined what he wanted to do, he did it – against all odds, defying skeptics and naysayers. Walt invented the modern theme park. In just one year, Walt and his team turned what had been a patch of orange groves into a completely new way to be entertained with family, friends, and loved ones, creating indelible memories and some of the most cherished moments in people's lives."
THE POWER OF A KISS
As reported by the New York Post, "A 'kiss cam' moment broadcast at a Coldplay concert struck a scandalous note when it apparently exposed a cheating tech tycoon and his head-of-human resources mistress — as the band's frontman, Chris Martin, mused that they must be "having an affair." The couple — identified as Astronomer CEO Andy Byron and the firm's chief human resources officer, Kristin Cabot, scrambled to hide their faces when they were caught on the jumbotron canoodling at Gillette Stadium near Boston on July 16th. [Upon further review,] the pair appears to work closely together at Astronomer, an AI and data company...Observers were quick to point out that Cabot needs a lesson from her own HR handbook."
Three short days later, Andy Byron resigned as the CEO of the $1.3 billion AI company he helped found, Astronomer, just days after he was caught canoodling with his head of HR on a jumbotron at a Coldplay concert. A company statement read, "As stated previously, Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met."
Then, to add more fuel to this story, according to NDTV, "Gwyneth Paltrow, Coldplay frontman Chris Martin's ex-wife, teamed up with AI startup Astronomer to poke fun at the viral kiss cam scandal involving former CEO Andy Byron and ex-HR head Kristin Cabot. In a promotional video, the Hollywood actress and businesswoman tells viewers that she has been hired by the tech startup on a "very temporary basis" to represent more than 300 employees at Astronomer, and to answer some very basic questions. She noted that the company had "gotten a lot of questions in the last few days, and they wanted me to answer the most common ones." However, rather than addressing the controversy, Ms Paltrow sidesteps all the questions and starts to describe what the company does."
What did people think? One person wrote on Twitter/X, "Amazing crisis management." Another person wrote, "This is a PR masterclass. You take the most viral moment of July 2025 and, instead of disaster control, make light of the situation and create the ultimate brand awareness."
KENNEDY CENTER NAME CHANGE?
As reported by The Hill on July 28th, "A House Republican's bill would strip former President Kennedy's name from the Washington institution created in the 35th commander in chief's honor and instead have it known as the "Trump Center for the Performing Arts." The bill was introduced by Representative Bob Onder (a Republican from Missouri) and aims to "designate the John F. Kennedy Center for the Performing Arts as the Donald J. Trump Center for the Performing Arts."
According to Maria Shriver, niece of John F. Kennedy, "This is insane. It makes my blood boil. It's so ridiculous, so petty, so small-minded...What's next?"
The Kennedy Center opened its doors to the public in 1971 and describes its namesake Kennedy on its website as a "lifelong supporter and advocate of the arts." Two months after Kennedy's 1963 assassination, "Congress passed and President Johnson signed into law legislation renaming the National Cultural Center as a living memorial to Kennedy."
What other recent marketing buzz caught your attention? Since there's always something happening that impacts marketing, read #DebbieLaskeysBlog for the scoop!
Image Credits: Anadolu/Getty Images (The Late Show), McDonald's, and Fisher-Price.
Check out more of the UNESCO World Heritage Sites:
https://www.npr.org/2025/07/18/nx-s1-5471428/unesco-world-heritage-sites-2025
Explore Walt Disney's Legacy at Disneyland Resort:
https://disneyparksblog.com/dlr/walt-disneys-legacy-at-disneyland-resort/
Interesting Facts from "JAWS" 50 Years Ago:
https://www.usatoday.com/story/graphics/2025/06/18/jaws-50th-anniversary-bruce-the-shark-facts/84223785007/
