Leadership Insights for New Leaders

What is leadership? We all know what effective leadership looks like, just as we all know what ineffective leadership looks like. But can we stand back from a business situation and provide a 68,000-foot view explanation as to why leadership succeeded or failed?

According to Wikipedia, leadership is “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task. It is also organizing a group of people to achieve a common goal.”

Every day on Twitter, a myriad of leadership experts chime in with their leadership insights. With all the Tweet chats about leadership, management, and productivity, we can thank Twitter for becoming the online version of a bookstore from the best and the brightest.

Recently, I asked some of my favorite leadership experts (who I met on Twitter) to provide one piece of advice for new leaders. While these remarks may be targeted to managers who have yet to take on key leadership roles, the truth is, we all set an example by how we conduct ourselves in the workplace. While we may not have “leader,” “VP,” or “Chief” in our titles, we have the potential to inspire those around us. All we need to do is recall the words of John Quincy Adams: “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

So without further ado, here are some amazing leadership insights:

@ValaAfshar: In time of crisis, lead from the front. In time of celebration, lead from the back. Great leaders are also great followers.

@JohnBaldoni: Leaders who show vulnerability are leaders who are confident in themselves and their ability to lead others.

@KevinEikenberry: Talk to people – find out their expectations, share yours, and be willing to be real.

@MarkOOakes: Leadership isn’t a role. It’s a ‘calling’ to serve others.

@ScottEblin: Listen more than you talk.

@ChiefExecBear (MaxineClark): Know what you don’t know and always be willing to learn. It is the sign of a truly great leader: someone who wants to always know more.

@LeadToday (Steve Keating): Always be aware of your motives. If you’re doing something for the business, it’s management. If you’re doing something for your people, then it’s leadership. Leadership is about the people who make up an organization – it’s not about systems, policies, and programs.

@DanVForbes: Always be learning. Create a personal development plan that includes reading something every day to help you become a better leader. Leaders are learners, and leaders are readers.

@PamFR (Pam Fox Rollin): Never lose sight of purpose. Keep asking, “What could I do to create more value for the business and the world?”

@strategicsense (Patti Blackstaffe): Change is inevitable, it will happen without you. Choosing to grow and adapt through change is wise – but doing so collaboratively is leadership.

@PeterMello: Always be present. When you have an important meeting or casual encounter, put your cell phone away, turn your computer screen off, and give your full attention to whomever is with you. Make people feel that they are the only ones in the room with you, and it will go a long way to building the trust you need to effectively exercise leadership.

@LeadershipNow (Michael McKinney): The biggest thing leaders must remember is that it is not about you. The implications are many, but it keeps your focus on what it should be focused on.

@jellett (John Ellett): Realize you are a change agent and get aligned with your boss on the magnitude and pace of change expected.

@Lyn_Boyer: Trust yourself but continue to learn. Trust others but continue to observe. Love what you do but continue to change.

@ManagementBrad (Brad Hanson): Adapt your leadership style to the demands of the situation, the requirements of the people involved, and the challenges facing you.

@ShawneTV (Shawne Duperon): Forgive yourself quickly. People make mistakes. Leaders have the courage to self-forgive and move on.

@managemntmoment (Doug Dickerson): True leadership is not about power, position, or popularity; it’s about serving others.

@MarilynSuttle: You cannot make people be successful. However, you can set up an environment that inspires people to succeed.

@lizwebercmc (Liz Weber): Do your job – not the job of others. Let go and teach others to do the jobs they are being paid to do. Develop them.

@jamesstrock: Learn one new thing every day. Every single day.

@RoySaunderson: Make time for your people first and tasks second. Harmonize when difficulty happens. Make regular one-on-one time for two-way feedback and discussion.

@SamSilverstein: My one piece of advice might sound simple, but it’s not. Be accountable.

@ErikaAndersen: Get curious. Curiosity is that deep impulse to explore what will carry you past all your limitations and connect you deeply to those you lead.

@LeadrshpAdvisor (William Powell): Develop others as if it were your career. In reality, that is your career as a leader. Unleash human potential.

@JohnKeyserCoach: Be humble, help others.

@EricJacobsonKC: Don’t act too quickly to make changes. First learn, listen, and earn respect and trust.

@CoachingLeaders (Michelle Braden): Understand the importance of communication and that people communicate differently. Don’t expect everyone to adapt to the leader’s style – learn the preferred communication style of others.

@scedmonds (S. Chris Edmonds): New leaders need to ensure they don’t fall into the trap of paying attention only to performance. Yes, performance is important, but equally important is how leaders treat team members and how team members treat peers and customers. Emphasize civility in every interaction.

@ErinSchreyer: Here are my three ingredients for leadership success: conduct an accurate self-awareness audit, cultivate a passionate desire to improve and grow, and develop humility and a desire to help others.

@NewParadigmer (Mark Herbert): Remember that leadership is a gift, not a position. It doesn’t require you to be the smartest person in the room. It requires you to trust and be trusted – and block and tackle for others.

I thank all of the inspirational leaders featured in this post and invite you to revisit this list whenever you need a leadership refresher.

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Image Credit: Thanks to Ted Goff for use of his cartoon with this post. Check out Ted's work at http://www.tedgoff.com.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.

A Facebook Brand Presence Is Important

With over a billion users worldwide, Facebook owns the top spot on the list of social media platforms. If you have a personal Facebook account, you may use it to connect with family and friends. But you may also use it to follow news of your favorite product and service brands. These brands are counting on your “likes,” comments, and frequent page visits because they want you to become part of their extended brand family or community.

As a midmarket business leader with limited marketing resources, you may ask yourself (or your management team brings up the topic at regular meetings), why spend the time to build a brand presence on Facebook? Here are five reasons to make the investment:

[1] The days of the water cooler are history. Today, Facebook is where people congregate to connect, share opinions, learn from others, and meet. If a friend or family member visits a store, restaurant, or theme park – and has a great experience – then he or she shares details and photos on Facebook. The details and photos are seen and shared with others as an introduction to the business. People who were previously unaware of the business are now more likely to visit as a result of the recommendations – social media recommendations have become the modern version of positive word-of-mouth marketing. According to SproutSocial, 74% of consumers rely on social networks to guide purchase decisions.

[2] If your business has a special event or launches a new product or service, Facebook is an excellent online vehicle. You may recall the recent findings from the IDC: smartphone users check Facebook from their smartphones at least 14 times a day. While that percentage may not be representative of your existing customers or prospective customers, remember, Facebook has over a billion users. News can be added, modified, and removed quickly and effortlessly – which makes it an easier platform than most corporate websites. Also, you can always provide content on your brand’s Facebook page with links back to your main website.

Here’s a link to the full survey: https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk

[3] Create conversations, or in social media parlance, engagement. This can include asking questions, hosting contests or sweepstakes, highlighting contributions or comments from page visitors, creating a poll, etc.

[4] Gain insights about your products or services. Which are their faves and which are problematic? Due to the informal nature of Facebook, users are more willing to share positive or negative experiences while simultaneously offering feedback – as opposed to LinkedIn, which is a professional networking site. Think of Facebook as Friday casual while LinkedIn is more suit and tie.

[5] When people follow or “like” a brand or fan page on Facebook, they are endorsing it or recommending it. Despite the constantly changing Facebook lingo, the result is the same: a “like” translates into support for your brand. If managed correctly, people who “like” your brand will become brand advocates or brand ambassadors, the sought-after gold that every brand wants. These unpaid members of your support army tell their friends and family that your brand is the best. So it’s a good idea to thank these folks regularly and recognize them.

Are you convinced? Check to make sure your business or key brand name is available for the page’s name and customized URL. Choose some images that are representative of your brand and don’t forget your logo. Draft a Facebook marketing plan that aligns with your overall marketing initiatives and includes details as to who will maintain the company’s page – and don’t forget to promote your Facebook page as part of all of your marketing outreach. A Facebook brand presence can be a cost-effective piece of your overall marketing outreach, so join the Facebook movement.

Visit my Facebook page: http://www.facebook.com/MarketingSocialMediaAndMore

 

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.

Who Owns Employees' Social Media Accounts?

As more and more companies develop social media footprints, the issue arises as to which individual or department will be responsible for commenting, responding, and maintaining accounts. The CEO may comment, department Vice Presidents may comment, the marketing or public relations department may comment, or the IT department may comment. Before long, lines blur – and chaos results.

But there are more ways that chaos can result. When an employee leaves, who owns his/her Twitter and other social media accounts? If the Twitter account is used for business, does the company own it? If the LinkedIn account is used for business, and the contacts were made as part of doing business, does the company own it? And if friends were made on an employee’s Facebook page, does the company own that account?

The reality is, there are no easy answers. According to Jennifer Archie, a privacy and data security attorney with Latham & Watkins, “People’s professional work often bleeds over into their personal time thanks to the interconnectedness of mobile devices.”

But there is a solution until the law catches up with social media. The best way for employers to avoid legal issues is to write clear policies indicating how employees can and should use social media – and clearly state what will happen to an account when an employee leaves the company.

According to John Delaney, an attorney with Morrison & Foerster, “If a company is going to encourage its employees to use their own personal social media accounts for work-related posts and tweets, the company should not expect to obtain ownership over such accounts.”

So, before a crisis happens regarding your business, write a social media usage plan for your business. The five key elements to include are:

[1] Which Employees Will Post (individual, department, overall ownership).

[2] Posting Schedule (hourly, daily, weekly – and on which sites).

[3] Crisis Posting Plan (i.e., how to respond to negative comments).

[4] Official Voice (i.e., friendly, conversational, or formal).

[5] Be clear that no sensitive or confidential business data may be shared via social media.

Once your business has social media guidelines, distribute them to everyone – and if possible, schedule regular training sessions. This way, people understand what is expected of them and what is not. While we’re not all legal eagles, we can be prepared for the potential of brand violations in cyberspace – but only with sufficient planning.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.

Image provided courtesy of http://451heat.com.