tag:blogger.com,1999:blog-281451931372336430.post1028879106113919240..comments2024-02-28T11:24:15.224-08:00Comments on Debbie Laskey's Blog: Brands - Part 2: Which brands have fallen flat?DebbieLaskeyMBAhttp://www.blogger.com/profile/04110969252778614500noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-281451931372336430.post-6140356590470976922012-05-13T06:18:58.363-07:002012-05-13T06:18:58.363-07:00Brand watching is a fascinating pastime.
The Gap ...Brand watching is a fascinating pastime.<br /><br />The Gap was already on the wane in Europe before their re-brand and then reverse re-brand. I think the media attention over the consumer power that was displayed actually did the company some good over here. They could learn a lesson or two from Starbucks whose re-brand was a success. <br /><br />That golfer didn't have too much of an impact on Nike over here even though we are golf mad! They are still number one with their reputation fairly untarnished. Adidas has closed the gap somewhat over the last few years though.<br /><br />Blackberry is a great example which translates very well even to the European market. Their attitude has always been a problem even as a corporate user of their services back in the early 2000s.indigogirlhttps://www.blogger.com/profile/00891225862331107195noreply@blogger.com