How many social media posts do you recall? Do some go viral because they are for charity, like the ALS Ice Bucket Challenge? Or do some go viral because they happened at the right moment in time, like the Oreo tweet when the lights went out at the 2013 Super Bowl? Or do some go viral and become memorable simply because they're funny?
In a new monthly series on my blog - appearing during the first week of each month - I am sharing the best social media post of the preceding month. The choice may appear on Twitter/X, Facebook, Instagram, Threads, Bluesky, LinkedIn, YouTube, etc.
According to Google, "The best social media post of the month is typically one that effectively combines high engagement with relevance to current events, holidays, or trending topics, while also aligning with your brand identity and authentically connecting with your audience; this could include a thought-provoking question, a relatable story, a visually appealing image, a timely meme, or a behind-the-scenes look, depending on your platform and target demographic."
Without further ado, the post that earns my recognition as the best social media post of the month from July 2025 was shared on July 3rd, 2025, by the Encyclopaedia Britannica, the world's oldest continuously published encyclopedia brand, on Twitter/X.
The post read:
"Today, BBQ can mean different things depending on your location:
Carolinas = tomato or vinegar-based sauces, pork
Texas = tomato-based sauces, beef
Kansas City = molasses/tomato-based sauces, more variety (burnt ends/sausages)
Memphis = sauces or dry rub, pork (ribs/pulled)"
With the Fourth of July weekend and festivities on all Americans' minds, this informative post centered on BBQ - and especially how styles differ. The post aligned perfectly with a type of food consumed by many on Independence Day while simultaneously showcasing the facts and storytelling that have made the Encyclopaedia Britannica brand famous since 1768.
Brands that can align their products or services to an event, holiday, or trending news that everyone is talking about have the potential to be memorable. And Encyclopaedia Britannica definitely succeeded in my book!
What brand do you think will stand out during August, and why?
SHARE THIS: Brands that can align their products or services with an event, holiday, or trending news that everyone is talking about have the potential to be memorable. ~@DebbieLaskeyMBA #DebbieLaskeysBlog #SocialMediaTip
Image Credit: Encyclopaedia Britannica via Twitter/X.
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